Archive for Media Relations

Be Like Mike

My friend and colleague Mike Reilly is best known as the “Voice of Ironman.” Thousands of Ironman finishers have had the honor of hearing Mike call their name as they cross the finish line. Earlier this year, Mike announced his 100th Ironman (in New Zealand) which is a huge accomplishment if you know the time […]

New PR Service for Public Relations Pros

Let me start off by saying that like many PR professionals, I am a big fan Business Wire, PRWeb and many of the other established press release distribution services out there. I use them regularly for existing clients and they do an excellent job reaching large audiences and reporters around the country, as well as […]

Create Impactful Media Coverage Around Your Next Event

A few weeks ago I was fortunate to have the opportunity to conduct one of Active Network’s monthly webinars for race directors. The topic was PR and creating media coverage around their next event. I received feedback that people found it valuable and got a lot of good takeaways from the session. It is now […]

Upcoming seminars on public relations for the endurance sports market

In February and March I will be participating in two speaking engagements you might find beneficial if you are involved in the endurance sports business. I’m used to working behind the scenes so candidly I’m a bit nervous, but also excited to share and hopefully provide some valuable information. Hope you can make it! Active […]