Great example of incorporating a popular trend to increase publicity around a major sponsorship

June 24th, 2011   •   Comments Off on Great example of incorporating a popular trend to increase publicity around a major sponsorship   

Two of my favorite things – running and flash mobs.

If you’ve ever experienced a flash mob, it probably brought a smile to your face or maybe even made you want to get up and dance a bit. I’ve been fortunate to have experienced a couple and wanted to share this one with you because I think it is a great example of a sponsor tying a sporting event around a popular trend in order to increase awareness of their brand.

The brand was Dodge, and the flash mob took place a few weeks ago the morning of the Dodge Rock ‘n’ Roll Marathon in San Diego. The only recommendation I would have made would have been to incorporate more people in running gear who were not wearing Dodge shirts to keep it a bit more authentic. Enjoy!

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