New PR Service for Public Relations Pros

May 5th, 2011   •   Comments Off on New PR Service for Public Relations Pros   

Let me start off by saying that like many PR professionals, I am a big fan Business Wire, PRWeb and many of the other established press release distribution services out there. I use them regularly for existing clients and they do an excellent job reaching large audiences and reporters around the country, as well as boosting SEO.

For the past few years however, I’ve felt like I needed a service that specifically reached¬† journalists that write about running, triathlon and cycling – not only at the key trade publications, but also at blogs, consumer media outlets and major newspapers around the country.

And I’m not alone. I know countless companies in the endurance sports market that don’t use a press release distribution service at all or only use when they have major news. This is primarily due to budget restraints and the fact that their releases are not going to the specific publications and reporters they are interested in reaching.

So two years ago I excitedly created a business plan, set up a Twitter account and Facebook page, and started sharing endurance sports news to see if there was an interest. And because life got in the way, my idea got put on the back burner.

Fast forward to January 2011 when I decided to launch my own PR agency. Colleagues in the industry were asking me if I had good media lists for the endurance sports industry so I knew it was time to revisit my idea and make it a reality. Today, I’m excited and proud to say that Endurance Sportswire (ESW) is now up and running!

Each Wednesday (hope to increase to two times a week soon), hundreds of reporters receive press releases that have been posted on Endurance Sportswire by members. Additionally, thousands of people in the endurance market also receive the press releases in an email along with links to a few dozen article about the industry to keep it fresh. People can also view all announcements and industry articles on the Endurance Sportswire website which is updated daily.

I’ve tried to make the decision to use ESW easy for PR agencies and companies serving the running, cycling and triathlon by keeping the price really low. Companies can send and post unlimited press releases starting at $49/month or $499/year – and it also includes a free 30 day trial.

If you are a race organization, you now have the freedom to post news about new sponsors, registration opening, event details and race highlights.

For product manufacturers and exclusive distributors, you can post news about new athletes or teams you’ve signed like 2XU has done. Or alert the industry to new products and even new key hires.

ESW is also beneficial for service providers, industry organizations, retailers and many more.

For PR agencies, I have discounted pricing and purposely kept the site separate from my own agency. I consider you a colleague, not a competitor and am excited about helping your firm benefit from this service.

When you have a moment, please check out the site and sign up for the weekly newsletter as I’d love your feedback.

Thank you!


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